Media companies are starting to explore virtual reality and are quickly learning about the benefits, abilities, and experiences. Otavamedia, a publisher of several magazines, online media as well as customers’ media, offers a virtual journey in downtown Helsinki. A visitor steps into a huge oak tree, and from there to infinity. This fantasy experience is a part of Otavamedia’s brand campaign, which emphasizes the many opportunities Otavamedia offers to its B2B-customers.
“In virtual reality, the possibilities are unlimited. VR is an interesting option for us, as we want to offer inspiring experiences to our audience. VR enables a new kind of spectacular storytelling. We strongly believe in the power of stories, and feelings that drive toward action.”
Milla Wiksten:Director, Marketing & Customer Insight