The Moomins enter virtual reality

Moomin Characters chose ZOAN to create VR and AR Moomins

Moomin Characters Oy Ltd and the Finnish virtual reality studio ZOAN are starting a cooperation to create Moomin characters in virtual reality. This means that in the near future, you can visit Moominvalley by putting on a VR headset at a Japanese department store or a café in Helsinki.

“The global demand for virtual characters is growing, and we want to be one of the pioneers by introducing the Moomins into virtual reality. ZOAN convinced us as a pioneer in the field, and it felt natural to choose a Finnish partner,” says Roleff Kråkström, the Managing Director of Moomin Characters.
“We are excited to be able to introduce people to the opportunities of virtual reality and bring Finnish culture to new audiences. Cooperation with Moomin Characters is an honor to the work we have done for high-quality virtual content,” says the CEO of ZOAN Miikka Rosendahl.
“Due to its interactivity, virtual reality differs significantly from videos. Instead of just watching, users can follow the adventures in Moominvalley right there in the virtual Moominvalley. They can go fishing with Moominpappa, or fly on a cloud with Moomintroll and the Snork Maiden,” describes Laura Ala, the CMO of ZOAN.

Roleff Kråkström

Miikka Rosendahl

Laura Ala

The Moomins enter virtual reality

Moomin Characters chose ZOAN to create VR and AR Moomins

Moomin Characters Oy Ltd and the Finnish virtual reality studio ZOAN are starting a cooperation to create Moomin characters in virtual reality. This means that in the near future, you can visit Moominvalley by putting on a VR headset at a Japanese department store or a café in Helsinki.

“The global demand for virtual characters is growing, and we want to be one of the pioneers by introducing the Moomins into virtual reality. ZOAN convinced us as a pioneer in the field, and it felt natural to choose a Finnish partner,” says Roleff Kråkström, the Managing Director of Moomin Characters.

Roleff Kråkström

“We are excited to be able to introduce people to the opportunities of virtual reality and bring Finnish culture to new audiences. Cooperation with Moomin Characters is an honor to the work we have done for high-quality virtual content,” says the CEO of ZOAN Miikka Rosendahl.

Miikka Rosendahl

“Due to its interactivity, virtual reality differs significantly from videos. Instead of just watching, users can follow the adventures in Moominvalley right there in the virtual Moominvalley. They can go fishing with Moominpappa, or fly on a cloud with Moomintroll and the Snork Maiden,” describes Laura Ala, the CMO of ZOAN.

Laura Ala

Virtual reality refers to 3D-modelled artificial reality. It is based on models of the Moomin characters and Moominvalley as well as a game engine.

The same Moomin elements are also used in augmented reality. There you can point a mobile phone at an image that “comes to life” on the mobile phone screen.

This year, ZOAN and Moomin Characters are looking for more virtual reality pilot projects among the Moomin license holders. The visual solutions in virtual reality are based on the characters created by Gutsy Animations for the Moominvalley animated series, to be released in 2019.

______________________________

ZOAN
ZOAN, operating on three continents, is the largest virtual reality studio in Finland. Its mission is to create added value with unique VR experiences and participate in making Finland into the most virtual community in the world.

Moomin Characters Oy Ltd
Tove and Lars Jansson already established Moomin Characters Oy Ltd in the 1950s to manage the copyright of the Moomin characters created by Tove Jansson. Lars Jansson was Tove’s younger brother and the father of Sophia Jansson, Creative Director and Chair of the board of Moomin Characters. Moomin Characters officially manages the Moomin copyright. All Moominvalley characters are globally trademarked. Bulls Press AB in Sweden is the company’s global agent in licensing issues.

Further information:
Miikka Rosendahl, CEO, ZOAN Oy, miikka.rosendahl@zoan.fi +358 40 936 4977
Laura Ala, CMO, ZOAN Oy, laura.ala@zoan.fi +358 40 351 6808

Virtual reality refers to 3D-modelled artificial reality. It is based on models of the Moomin characters and Moominvalley as well as a game engine.

The same Moomin elements are also used in augmented reality. There you can point a mobile phone at an image that “comes to life” on the mobile phone screen.

This year, ZOAN and Moomin Characters are looking for more virtual reality pilot projects among the Moomin license holders. The visual solutions in virtual reality are based on the characters created by Gutsy Animations for the Moominvalley animated series, to be released in 2019.

______________________________

ZOAN
ZOAN, operating on three continents, is the largest virtual reality studio in Finland. Its mission is to create added value with unique VR experiences and participate in making Finland into the most virtual community in the world.

Moomin Characters Oy Ltd
Tove and Lars Jansson already established Moomin Characters Oy Ltd in the 1950s to manage the copyright of the Moomin characters created by Tove Jansson. Lars Jansson was Tove’s younger brother and the father of Sophia Jansson, Creative Director and Chair of the board of Moomin Characters. Moomin Characters officially manages the Moomin copyright. All Moominvalley characters are globally trademarked. Bulls Press AB in Sweden is the company’s global agent in licensing issues.

Further information:
Miikka Rosendahl, CEO, ZOAN Oy, miikka.rosendahl@zoan.fi +358 40 936 4977
Laura Ala, CMO, ZOAN Oy, laura.ala@zoan.fi +358 40 351 6808